Her Story : Fuse and Sip
We are two old friends who met in university and have shared many-a-drink together discussing all of life's juicy topics. And on occasion we probably also had one-too-many-a drink-together .... skinny dipping in the ocean at midnight anyone?
From the boys we liked, to the men we married, to attempting to raise small humans, we have covered it all, usually over drinks - you get the theme here. When Covid hit, we both lost our jobs and decided to take it as an opportunity to start something new. We wanted to create a premium drink that is made with real fruit, herbs and flowers, and is healthy AF, looks beautiful, is packaged and sourced sustainably AND tastes amazeballs. Fuse and Sip was born to embrace all those juicy moments that are meant to be shared with friends and family.
We chose to call the company Fuse and Sip because we wanted something simple but also something that helped to explain the brand. All our infusion kits have the same simple instructions, add the ingredients to your favourite alcohol or water, infuse, strain and sip a delicious bar-worthy cocktail or mocktail anywhere.
Getting to know the faces behind the brand.
Why did you start the business?
Unfortunately we had both lost our jobs during covid, but we decided to take this as an opportunity to start something new and start a business. The decision of starting up a business during a pandemic wasn't an easy decision however we knew that if we didn't take the plunge we would absolutely regret it.
What do you love most about what you do?
We love the flexibility and variety. Having young children and a full time job is always a struggle and with this we have such flexibility to adjust and work around particular schedules and events. I also love that every day different, and we have such variety throughout the week or day even of what we are working on.
Share what you learned along the way or what you wish you knew when starting your business.
That this is such an emotional rollercoaster - I had no idea how much we would struggle with the highs and lows and how much you worry and stress.
Words of Inspiration.
Any advice we can pass along would simply be to take the leap! Embrace your mistakes, we have made a bunch and were able to learn from every single one. It is an absolute roller-coaster of emotions and stress, but being able to work for yourself and create something you love is totally worth every single sleepless night. Trust your intuition and believe in what you can accomplish, and most importantly believe in yourself.
I would also add, find your people - meaning that one of the most useful things we have done is find a group of like-minded producers / entrepreneurs to connect with and network. The value of connection and discussion with these group members has been so important to helping us grow. Just having someone to ask questions too or bounce an idea off or considerate or celebrate with has been so beneficial. Sometimes entrepreneurship can be lonely and you end up getting a bit of tunnel vision, but stepping back and connecting with others in the same process has truly helped.
ABOUT.
Cocktail & Mocktail Kits | online & wholesale
Learn more at www.fuseandsip.com
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