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February Marketing Ideas
Februaryis almost here! We have put together some marketing ideas for your business - to make the month fun for you and your customers.
Run a contest with a few local brands and a restaurant - to put together a giveaway celebrating all the love your customers have shown the past few months.
Send out classic Valentine’s Day cards to your top customers and have these also available in-store along with a Hershey Kiss attached to the card. Get nostalgic!
Put together a Valentine’s Day gift box, themed around self-care and self love.
Partner with a local cafe and give away a complimentary latte of love to customers who purchase in-store with you during the week of Valentine’s Day.
Send a charming email in February announcing the above promotions along with a heartfelt appreciation note to let your customers know you appreciate them. And remember, the most important detail in your campaign is the subject line.
If you have a cafe or restaurant, offer a complimentary beverage or dessert - either on Galentine’s Day, Valentine’s Day or both!
Have fun and decorate your storefront. Customers will love to see what you have in-store and it’ll make for great social media images
Start a limited edition product line just in time for Valentine’s Day - this can include a canvas tote bag with your logo or a motivational message, sweet treat, a mug or even an accessory. For custom branded ideas, visit The House of COCOLILY.
Create a gift guide to spark some ideas for shoppers. The COCOLILY Atelier can help design a magazine-style edition for you!
Show love for your customers and offer them free shipping or a lovely coupon code from February 1 until your set date.
Take one of your best sellers and give it a Valentine’s vibe or you can bundle 2-3 best sellers
Update your keywords and product descriptions applicable to your sales event
Valentine’s Day isn’t just for couples so be sure to include items that someone can buy for themselves, ‘treat yourself’ gift ideas
Support a charity that is close to your heart and donate a portion of your profits
Instead of offering yet another discount code, consider creating a Valentine’s Advent calendar. Use it as a 14-day marketing campaign that celebrates all kinds of love.
Have fun with your logo (taking a cue from Google) and remind customers that your brand is human, heart-warming and fun! You can also update your Facebook page cover, Etsy banner and anything else that customers will see during the month of February. Contact COCOLILY Atelier for design assistance!
We have also put together a list of fun February Holidays. You can take these and create a campaign around them or just create a fun social media post to celebrate that day!
