Her Story : PAUME

The idea for PAUME came to me in 2019, when my husband and I brought our newborn daughter home from the hospital. Being a new parent really heightened my awareness of germs. Since I didn't always have the time or opportunity to wash my hands with soap and water, we stocked our home with plenty of hand sanitizer, and we offered it to our friends and family when they came to visit. I soon realized that most hand sanitizers had a few things in common: they were harsh on the skin, they smelled terrible, and they were packaged in unappealing, disposable plastic bottles. It inspired me to create a unique, effective, nourishing formula with packaging that's both elegant and sustainable.

When it came to choosing a name, I knew I wanted a single word that would encapsulate the soul of the brand, which is our hands. We use our hands to express ourselves and connect with the world around us, and we need to care for them. I then looked to my favourite language, French, and found PAUME, which means palm of the hand. It was perfect.

WORDS OF INSPIRATION.

Never be afraid to ask for help!

Anyone who has started a business from scratch knows that it's REALLY HARD. It takes an open mind, incredible determination and unwavering belief in yourself and your mission. Self doubt is your worst enemy, and if you can overcome it and stay your course, you will succeed. Everyone's idea of success is different, so be sure to visualize what success looks like to you and make it happen.