Inside the Curated Collective

Selection

All brands featured within the Curated Collective, including COCOLILY Magazine, are highly curated.

Selection is based on:
Visual identity, quality, and aesthetic alignment
Fit with the COCOILY & CO. ethos

Not all applicants are accepted. Each edition is intentionally limited to maintain a composed, editorial environment where every brand has space to be seen.

For Brands

The Curated Collective is designed for female-led brands, makers, boutique hotels, retail shops, creatives, and founders working across:
Design, fashion, lifestyle, beauty, food, home, wellness, travel, events, photography, florals, gifting, and related services.

Brands featured in the Collective are presented through:
Editorial-style brand features
Inclusion in COCOLILY Magazine and seasonal Collective editions
Digital listings and curated visibility across COCOILY & CO. platforms

Participation is not an open marketplace. It is an edited, editorial experience.

Participation

Features are offered through seasonal packages. Each package reflects a level of placement, editorial inclusion, and platform visibility. Details, timing, and inclusions are shared after application review.

Editions are seasonal. Applications are reviewed on a rolling basis until each edition reaches capacity. Once full, submissions are held for the next edition.

Editorial Approach

The Curated Collective is editorial in nature. Brand features are written and presented to read as magazine content rather than promotional copy. Imagery and layout are used to guide the visitor’s experience and highlight the brand’s work.

Past editions may be referenced subtly, but each season is distinct.

The Coffee Table Edition

Each seasonal Curated Collective is accompanied by a collectible coffee table edition of COCOLILY Magazine, printed in Canada on velvety matte pages. This is not a thin, disposable magazine; it is designed as a keepsake, meant to be enjoyed and revisited over time.

The print edition features the full roster of Collective brands and makers, alongside editorial stories on founders, lifestyle, travel, and entrepreneurship. Every page is carefully composed to reflect the visual language and craftsmanship of the Collective.

Copies are available for pre-order through our shop, allowing readers to secure their collectible edition before the season launches.

The Petite Journal

The Petite Journal is a 5 by 8 inch printed publication, styled like a boutique newspaper, mailed to a curated circle of stockists, boutiques, buyers, boutique hotels, and cafés. It gives brands a direct path to influential audiences, providing exposure to buyers, collaborators, and tastemakers in an offline format that complements their presence in the Summer Edition of the Curated Collective.

Why the Curated Collective

The Curated Collective was created to offer a different way to discover female-led brands online; one that feels editorial and personal rather than transactional.

Each edition brings together a curated selection of brands within a single digital space, allowing visitors to explore with ease. It is a place to encounter work that is well made, visually cohesive, and shaped by women building their brands.

The Collective is not about volume or endless choice. It is about discovery, discernment, and giving each brand room to be seen. At its core, it is a seasonal presentation reflecting how women live, shop, and explore today.

How the Curated Collective Works

Each seasonal edition gathers female-led brands, boutiques, and creators across design, fashion, beauty, food, home, travel, and lifestyle.

Each edition is organized to guide discovery in a composed, editorial way. Visitors explore featured brands, seasonal guides, and magazine content, and can connect directly with each brand to learn more about their work.

The Curated Collective is not a directory or typical marketplace. It is a curated experience, designed to celebrate craftsmanship and creativity, all within an editorial environment that invites exploration.

Dedicated Collective Seasonal Page

All brands and makers are showcased directly within each seasonal edition. Their work is presented as part of a curated editorial experience that remains live throughout the season, giving each brand sustained visibility beyond the initial launch.

Editorial features, seasonal guides, and COCOLILY Magazine amplify the edition, while curated social media highlights extend reach, ensuring each brand continues to be discovered throughout the season.

Social Media & Digital Presence

Each seasonal edition is highlighted on our social channels, including Instagram, Facebook, and Pinterest, with brand mentions and curated posts. Features are designed to last beyond ephemeral posts.

All brands are also presented on the collective page itself housed on the COCOLILY & CO. website, with direct links to each business. This page remains live for the duration of the season, providing ongoing discovery for visitors attuned to design, artistry, and female-led creativity.

How Many Brands Are Featured in Each Category

The Curated Collective does not impose strict limits by category, but participation is always selective. Each application is carefully reviewed, and only brands that align with the editorial vision and aesthetic are featured. Space is curated to ensure every brand has room to be seen and appreciated.

Who Can Be Featured

The Curated Collective features female-led brands, retail shops, boutique hotels, and makers based in Canada and the US, as well as US-based online businesses and artisans able to ship to Canada.

Is a Website Required

A website is not required. Many brands link directly to Instagram and manage inquiries or orders through DMs.

Does the Curated Collective Handle Sales or Shipping

No. COCOILY & CO. does not process orders or take commissions. All transactions are handled directly by the brand. Our role is to present each brand through editorial features and digital listings, linking directly to your website or shop.

Will Visitors Be Directed to My Website

Yes. Each featured brand includes a direct link on the collective page, within the digital magazine, and through curated social highlights, ensuring visitors can easily explore your work.

Where Will My Brand Be Featured

Once the edition goes live, your brand is showcased across multiple touchpoints:

The digital Collective page on the COCOILY & CO. website, where your feature remains live for the season
COCOLILY Magazine digital edition
COCOLILY Magazine coffee table print edition
Curated social media highlights on COCOILY & CO. channels, including Instagram, Facebook, and Pinterest

Links and visuals are shared with you when live. While preview proofs are not provided, adjustments can be made if needed to ensure your feature is presented as intended.

What Is the Digital Magazine

Each edition is accompanied by a seasonal digital magazine showcasing all featured brands with live links. The magazine remains accessible on the website for at least one year, offering ongoing discovery. Features are crafted with high-quality, editorial images that reflect the artistry of your brand. The magazine is shared with our subscriber community and amplified through curated social channels.

Why Are High-Quality, Editorial Images Required

High-quality, well-composed images allow each brand to be presented within the Curated Collective in a way that reads like a magazine spread. This ensures every brand is highlighted within a cohesive, editorial environment.

What Is Required During the Seasonal Digital Experience

Nothing. Your feature is presented without any live participation or scheduling obligations. Promotion and marketing are managed throughout the season, giving brands visibility while maintaining full control of their operations.

When Are Images Due

If accepted, guidelines and deadlines are provided via email to ensure your feature is presented at its best.

Once the Collective and Magazine Goes Live

All promotion is handled by COCOILY & CO. Each brand is featured across curated social channels and amplified through the seasonal magazine. Each edition remains live and accessible for the season, giving sustained exposure for every brand.

Contact

For questions about participating in the Curated Collective or upcoming editions, please refer to the application page or contact us directly.