The Editorial Life of a Brand.
COCOLILY Agency works with female-led brands that are ready to become more than a social media presence.
We bring editorial thinking to brand publishing and creative campaigns, giving businesses a stronger way to present what they do, launch what is next and connect with their customers.
No social media management.
No logo packages.
No endless list of creative services.
Just creative direction for brands with something to say and somewhere to go.
01 Brand Publishing
Give your brand something worth reading.
Your customers see enough social posts.
A publication gives them something different. Something they can read, keep, share and return to.
COCOLILY Agency creates publications for brands with a story, collection, audience or point of view worth putting into print.
We create:
Brand magazines
Seasonal journals
Branded newspapers
Editorial catalogues
Lookbooks
Guest publications
Company publications
A luxury realtor might publish a quarterly property and lifestyle journal.
A boutique hotel might create a seasonal guest newspaper.
A spa might publish a wellness magazine for clients.
A floral studio might release a seasonal lookbook.
A restaurant group might create a journal devoted to food, culture and the people behind the brand.
A fashion brand might publish a collection edition.
We develop the concept, editorial direction, design and production plan.
This is publishing for brands.
02 Brand Campaigns
Give your biggest business moments their own campaign.
A new collection deserves more than a post.
So does a new location, a summer season, a Christmas campaign, an anniversary or a major collaboration.
COCOLILY Agency develops creative campaigns built around the occasions that matter to your business.
A campaign can bring together:
Creative direction
Campaign concept
Editorial publication
Email campaign
Social campaign
Branded merchandise
Partnership concepts
In person brand experiences
Rather than creating individual pieces with no connection, we develop one creative idea and carry it through the campaign.
One idea. A complete brand campaign.
03 Product Placement.
Put your products in the right places.
For brands seeking placement within retail and hospitality environments.
COCOLILY Agency helps brands prepare for wholesale and partnership opportunities, from product assortment and presentation to the materials used when approaching prospective stockists and partners.
Services include:
Wholesale lookbooks
Presentation decks
Outreach materials
Product assortment guidance
Campaign assets
Targeted retailer research
Hospitality and lifestyle placement planning
We help position your products for retailers, hotels, resorts and lifestyle destinations that make sense for the brand.
Should you be interested in a preset package, we invite you to discover The Retail Dossier here.
04 The Advisory Suite.
Your creative director, without the full time hire.
For founders who want an experienced creative partner when important decisions are being made.
The Advisory Suite is a monthly relationship for brands that need direction without hiring a full time Creative Director.
Each month includes:
One 60 minute Creative Direction Session
One review of a current priority such as a launch, campaign, publication, website or partnership
Specific recommendations on what to pursue and where to spend your time and budget
One priority creative project each month
Email support between sessions
Starting at $495/month.
Custom arrangements are available for larger projects and ongoing creative direction.
The COCOLILY Studio.
Your brand should have its own collection.
The best brands do not stop at what they sell.
They create pieces their customers want to buy, receive, wear, use and give.
A cafe can have its own collection.
A spa can create signature gifts.
A realtor can commission client pieces.
A bakery can create merchandise beyond the menu.
A founder can turn a brand into a retail collection.
COCOLILY Studio creates those pieces for brands.
Custom candles.
T shirts.
Caps.
Socks.
Notebooks.
Drinkware.
Logo cookies.
Client gifts.
Retail merchandise.
Event collections.
We do not sell promotional products by catalogue. We create merchandise collections around the brand.
A private merchandise atelier for brands.
We create the editorial life of your brand.
Work with The COCOLILY Agency.
COCOLILY Agency works with a select number of female led brands each year.