Community Feature : Henkaa
Henkaa is built on the idea that everything changes. If your lifestyle is always changing, why shouldn’t fashion change with us? Everything we design is convertible and multi-functional so our pieces can transition with women through life.
Unlike other fashion retailers who are constantly trying to get their customers to buy into their “look,” Henkaa focuses on embracing the ebb and flow of life and all the changes that comes with it. You graduate college, get married, have kids, get a promotion at work, and maybe even take on a new challenging exercise regime at some point. Taking this all into account, it was hard for me to believe that we have to adjust our wardrobe to suit each of these stages in our lives. That’s when I came up with the idea for Henkaa!
Our ConvertiStyle™ pieces can be wrapped in several different ways and adjust to fluctuating waistlines effortlessly, thus eliminating the need to purchase more clothing whenever the season changes. Not only does it save your wallet, it helps the environment as well! If our pieces can help reduce the amount of waste created by the fashion industry, I consider that a huge win.
I’ve been a bridesmaid SIX times in my life. When it came time to buy the dress the bride had picked out for us, I’d always hand over my credit card with a bit of remorse since I knew I would never wear it again. I had a stash of bridesmaid dresses that I paid way too much for which I had accumulated while making some major transitions in my life. Ding! That’s when it hit me…if everything in life is always changing, why can’t fashion be flexible enough to change with me?
And that’s how it all started. I created my first prototype and wore it to a friend’s wedding. To my horror, I sat down at my table only to see that the lady sitting right across from me was wearing the exact same dress! I ran to the bathroom and quickly rewrapped my dress, unknowingly gaining an audience while I went through a few styles to see what worked best. I made my first sale in that bathroom, and as they say, the rest is history!
The signature Sakura Convertible Dress is definitely our most popular product by far. It’s the most versatile of the bunch and looks fabulous on each and every body type! Not only that, our luxurious Lenaa™ fabric is soft and stretchy. One of my favourite things I’ve heard a customer say was that wearing the Sakura was like getting a warm hug on a cold day because it’s just so comfortable! You really have to try it on to believe it.