HER STORY: The Work That Found Me
“Build something that feels true to you, trust your instincts, and embrace failure, it will be your greatest teacher.”
CITRUS: The Work That Found Me
By Trish, Owner & Creative Director of CITRUS
I did not start CITRUS from scratch. I came to it during a time when I was rethinking what I wanted my work and life to feel like. After years in the corporate world, I began to feel drawn toward something more grounded and personal. When the opportunity came to take over CITRUS, a Canadian jewelry brand founded in 2007, it felt less like starting something new and more like continuing a story already in motion.
The name CITRUS has always felt symbolic to me. It reflects brightness, energy, and renewal. Life is unpredictable, and even its sharper moments can be turned into something meaningful. That idea guides every piece we create. Each design is meant to hold memory close, whether it is a name, a word, or a moment someone wants to carry with them.
What stays with me most are the stories people share. A mother wearing her children’s initials, someone choosing a word that helped them through a difficult season, or a gift marking a new beginning. These pieces become part of their lives in ways I never could have planned.
The hardest part of this journey has been learning to trust myself. Moving from a structured corporate career into entrepreneurship meant letting go of perfection and learning as I went. I have learned that building something of your own is deeply personal work, and progress often comes from simply continuing forward.
Marketing has felt most natural when it comes from real connection. Conversations, storytelling, and community have mattered far more than chasing trends. That has shaped how the brand has grown.
Each day begins with a quiet moment of gratitude before moving into creative work. It helps me focus on building something meaningful rather than rushing through it.
To other women building something of their own, I would say begin before you feel ready. Confidence often follows action. Trust yourself, stay close to what feels true, and do not be afraid of getting it wrong along the way.
My smallest joy is my morning walk with my two Aussies, Henry and George, before the day begins and everything still feels open.
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CITRUS is a Toronto based jewelry brand creating personalized pieces that let you wear your story and celebrate the moments that matter. Each piece is hand stamped in studio and crafted as a modern heirloom rooted in connection and meaning.
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A boutique editorial experience for female founders ready to present their brand with confidence and style.
This package goes beyond visuals and copy. This editorial experience is for entrepreneurs who want professional storytelling and visuals without hiring a full studio team. It provides assets you can use across social media, websites, press, and client presentations, giving your brand a consistent, structured presence.
Why This Matters
Your brand story and visuals are the first impression of your business. When your message is unclear or your imagery inconsistent, it can distract from your work. This editorial feature solves that by giving you:
A Complete Brand Narrative
Your story, mission, and values are captured in writing that works across platforms. Your words become your brand’s voice.
Visual Direction
Moodboards and style guidance for photography and layouts ensure every element aligns with your brand.
Ready-to-Use Assets
The feature arrives as a curated digital dossier, organized for social posts, websites, press, or client presentations.
Tools for Business Growth
Your magazine feature is more than content. It becomes a practical tool for meetings, networking, press outreach, and collaborations.
What You Receive
Brand Story & Feature Writing
A focused interview captures your story, mission, and values. The final text is ready for websites, posts, or client communications.
Visual Guidance & Style Guide
Moodboards and styling direction provide clear guidance for photography, layouts, and marketing content. A petite style guide ensures your brand stays consistent online, in print, and in person.
Editorial Layout
A six-page PDF designed like a magazine feature. Includes your story, product or service highlights, and imagery. Delivered ready to share digitally or print as a keepsake.
Signature Offer Page
A dedicated page within your feature highlighting your services or products. Designed like an editorial spread to position your offerings with professionalism.
Social Content Starter Pack
Repurpose pages from your magazine into social graphics and captions. Posts are ready to share, keeping your online presence aligned with your brand editorial.
Client & Media Pitch Templates
Editable email and pitch templates that use your magazine feature to introduce your brand to journalists, collaborators, or potential clients.
Brand Presentation Guide
A one-page guide showing how to use your magazine in meetings, pop-ups, or client pitches. Learn how to introduce your story and highlight your visuals to create maximum impact.
Networking & Collaboration Suggestions
Tips for using your feature to connect with collaborators, potential clients, and press. Turn your magazine into a conversation starter that opens doors.
Optional, Limited Edition Branded Touch
A postcard, sticker, or tote bag that complements your feature. Provides a physical element for meetings, events, or gifting.
Optional, Printed Edition
A small run of printed copies of your feature for client gifts, pop-ups, or meetings. Adds a tangible and shareable element to your brand presentation.
Deliverables
Brand Story Document
Visual Guidance Moodboard + Mini Style Guide
Six-Page Editorial Layout PDF
Signature Offer Page
Social Content Starter Pack
Client & Media Pitch Templates
Brand Presentation Guide
Networking & Collaboration Tips
Optional Limited Edition Branded Touch
Optional Printed Edition
All assets delivered as a curated digital dossier ready for immediate use.
Investment and Availability
Magazine-Style Brand Editorial Feature – $397
Optional sixty-minute Brand Story Strategy Call – $250
Each month we welcome only a select number of clients, ensuring a truly boutique studio experience where our focus is devoted to you. Quality always takes precedence over quantity.
The Signature Difference
This is not a generic template or mass-market bundle. Storytelling, visuals, and business tools arrive in one curated package.
Your brand becomes ready to use immediately across online and offline channels. You receive assets designed to support your growth, impress clients, and communicate your brand with confidence and style.