MAISON COCOLILY
About Maison.
Maison COCOLILY is a seasonal, digital presentation of female-led brands.
It exists as a place of discovery, where design, beauty, fashion, food, home, wellness, and lived experience come together under a singular editorial point of view.
Each Maison edition is released seasonally and reflects the visual language, pace, and discernment of a magazine rather than a marketplace.
Selection.
All brands featured within Maison are highly curated.
Selection is based on:
Visual identity and aesthetic coherence
Craft, quality, and point of view
Alignment with the Maison COCOLILY world
Not all applicants are selected. Inclusion is limited to ensure clarity, consistency, and space for each brand to be seen.
For Brands.
Maison COCOLILY is designed for female-led brands, boutiques, studios, and founders working across:
Design, fashion, beauty, food, home, wellness, travel, events, photography, florals, gifting, and related services.
Brands featured in Maison COCOLILY are presented through:
A dedicated digital listing
Editorial-style brand features
Inclusion within seasonal Maison directories and guides
Select social and platform visibility, depending on participation level
Maison COCOLILY is not an open marketplace. It is an edited environment.
Participation.
Participation is offered through seasonal Maison packages.
Each package reflects a different level of placement, visibility, and editorial inclusion.
Details, timing, and inclusions are shared upon application review.
Timing.
Maison COCOLILY editions are seasonal.
Applications are reviewed on a rolling basis until each edition reaches capacity.
Once an edition is complete, submissions are held for future consideration.
Editorial Approach.
Maison COCOLILY is editorial in nature.
Brand features are written and presented to read as magazine content rather than promotional copy. The tone is composed, considered, and visual-first.
Brands are not required to discount, promote, or alter their work to participate.
Past Editions.
Maison COCOLILY may reference select past editions as part of its archive.
These are presented quietly and do not reflect the current edition.
Why Maison COCOLILY.
Maison COCOLILY was created to offer a different way of discovering female led brands online. One that feels composed, personal, and editorial rather than transactional.
Each Maison COCOLILY edition brings together a curated selection of brands within a single digital space, allowing visitors to explore design, beauty, fashion, food, home, and lived experience with ease and focus. It is a place to encounter work that is well made, visually considered, and shaped by women building businesses on their own terms.
Maison COCOLILY is not about volume or endless choice. It is about discovery, discernment, and giving each brand the room to be seen. For readers and shoppers, it offers a way to engage with independent brands from wherever they are, without losing a sense of intimacy or depth.
At its core, Maison COCOLILY is a seasonal presentation. One that reflects how women live, shop, and discover now.
How Maison COCOLILY Works.
Maison COCOLILY is a seasonal, curated digital edition that brings together female-led brands, boutiques, and creators across design, fashion, beauty, food, home, and lifestyle.
Each edition is organized to guide you through discovery with elegance and intention. You can explore carefully presented brand features, seasonal guides, and editorial highlights, and connect directly with each brand to learn more about their work.
Maison COCOLILY is not a directory or a typical marketplace. It is an experience — a space to encounter craftsmanship, celebrate women-led creativity, and explore offerings at your own pace, all within an editorial environment designed to inspire and elevate.
Dedicated Maison Page.
All brands and makers are showcased directly within each Maison edition. Their work is presented as part of a curated, editorial experience that remains live throughout the season, giving each brand sustained visibility beyond the initial launch.
Editorial features, seasonal guides, and COCOLILY Magazine amplify the edition, while select social media highlights extend reach, ensuring each brand continues to be discovered throughout the season.
Social Media & Digital Presence.
Each Maison edition is highlighted on our social channels, including Instagram and Facebook, with brand mentions and curated posts. Rather than ephemeral content that disappears, we focus on visibility that endures.
All featured brands are also presented within the Maison page itself, where each listing includes a direct link to the business. This page remains live for the duration of the season, providing sustained discovery and continued engagement with an audience attuned to design, craft, and women-led creativity.
How Many Brands Are Featured in Each Category?
Maison COCOLILY does not impose strict limits on categories, but inclusion is always selective. Each application is carefully reviewed, and only brands that align with the editorial vision and aesthetic are featured. Space is curated to ensure every brand has room to be seen and appreciated.
Who Can Be Featured.
Maison COCOLILY welcomes female-led brands, boutiques, and makers based in Canada, as well as online businesses and artisans in the US able to ship within Canada. Each edition has a curated focus, so we encourage applicants to review category guidelines before submitting.
Is a Website Required?
A website is not required to be featured in Maison COCOLILY. Many brands choose to link directly to their Instagram account and manage inquiries or orders through DMs.
Does Maison COCOLILY Handle Sales or Shipping?
Maison COCOLILY does not take commissions or process orders. All transactions are managed directly by the brand. Our role is to present each brand through elegantly designed features and a digital edition with live links that guide visitors straight to your website or shop. You retain full control of your sales and fulfillment.
Will Visitors Be Directed to My Website?
Yes. Each brand featured in Maison COCOLILY includes a direct link on the edition page, within the digital magazine, and through curated social media highlights. Our goal is to ensure your work is discovered and explored by an audience that appreciates your craft and vision.
Where Will My Brand Be Featured on the Website?
Once the Maison edition goes live, your brand will appear directly within the digital edition page. We will share the link with you when it is live. While preview proofs are not provided, adjustments can be made if necessary to ensure your feature is presented as intended.
What Is the Digital Magazine?
Each Maison edition is accompanied by a seasonal digital magazine, COCOLILY Magazine, showcasing all featured brands with live links. The magazine remains accessible on the website for at least one year, offering ongoing discovery.
Your feature is crafted from high-quality, editorial images — visuals that invite exploration and reflect the artistry of your brand. Once published, the magazine is shared with our subscriber community and amplified through select social channels, including Instagram, Facebook, and Pinterest.
Why Do You Request High-Quality, Editorial Images?
Maison COCOLILY is built on a visual language that is refined, cohesive, and editorial. High-quality, well-composed images allow your brand to be presented within this carefully curated environment, helping it stand out and leave a lasting impression.
We seek imagery that is elegant, uncluttered, and polished — the kind that reads like a magazine spread. For reference, examples of the aesthetic we favor can be found on our Pinterest page.
What Is Required During the Seasonal Digital Experience?
Nothing. Maison COCOLILY is designed to showcase your brand without any live participation or scheduling obligations. Your feature is presented within a curated, boutique-style space on the website and in the seasonal digital magazine, with all promotion and marketing managed on your behalf throughout the edition’s run.
This approach allows brands to reach an engaged, design-minded audience while maintaining full control over their own operations.
When Are Images Due?
If your application is accepted, we will provide all guidelines and deadlines via email to ensure your feature is presented at its best.
Once the Edition Goes Live.
When a Maison COCOLILY edition launches, all promotion is handled on your behalf. Each brand is featured across our social channels through curated posts and highlights, ensuring visibility from the very first day.
Promotion continues throughout the season, complemented by the launch of the seasonal digital magazine, which receives its own editorial attention and social amplification.
Maison COCOLILY is not a fleeting event. Each edition remains live and accessible, providing sustained exposure within a curated, boutique-style environment that allows your brand to be discovered and appreciated over time.
Contact.
For questions regarding Maison COCOLILY participation or upcoming editions, please refer to the application page or contact us directly.