The Retail Dossier
The Retail Dossier
A boutique strategy and presentation package for founders who create products for retail and wholesale placement.
Selling a physical product requires more than beautiful packaging.
This signature package is designed for product-based entrepreneurs who are ready to move beyond simply “posting and hoping” and want structured direction for visibility, sales, and retail growth.
For brands creating products, from candles and stationery to specialty foods, beauty, and lifestyle products, this experience helps you position, present, and pitch your products with distinction.
What Is Included
Retail Positioning Review
A focused studio evaluation of how your product is currently presented for retail and wholesale. You receive insights on your value narrative, target stockist alignment, and how your collection is framed for buyers.
Wholesale Readiness Overview
Guidance on pricing structure, margin awareness, assortment strategy, and preparing your product line for wholesale conversations.
Retail Marketing Roadmap
A sixty-day promotional outline tailored to product-based businesses. Includes campaign themes, seasonal launch ideas, in-store promotion concepts, and email direction to support retail momentum.
Wholesale Lookbook Template Design
An editable, professionally designed wholesale lookbook template that presents your collection with structure and sophistication. Designed for easy customization while maintaining an editorial, boutique aesthetic.
Presentation Deck Template Design
An editable pitch deck template for buyer meetings, retail outreach, and brand presentations. Created to support confident conversations with stockists and partners.
Stockist Outreach Framework
Structured guidance for pitching retailers, including outreach language, follow-up timing, and relationship-building strategy.
Product Visibility Plan
A focused strategy outlining collaboration ideas, pop-up concepts, local retail placement opportunities, and boutique exposure strategies aligned with your product category and growth stage. Designed to help your brand move beyond online promotion and into real-world visibility.
Deliverables
Retail Positioning Review Document
Wholesale Readiness Overview
60-Day Retail Marketing Roadmap
Product Visibility Plan
Editable Wholesale Lookbook Template
Editable Retail Presentation Deck Template
Stockist Outreach Framework
All delivered as a curated digital dossier with downloadable design templates.
Investment and Availability
The Retail Brand Edit – $397
Optional 60-minute Retail Strategy Call – $250
Each month we welcome only a select number of clients, ensuring a truly boutique studio experience where our focus is devoted to you. Quality always takes precedence over quantity.
The Signature Difference
This is not a generic wholesale course.
It is not a mass-market template bundle.
The Retail Brand Dossier brings together strategy and presentation so your products are supported by structure, language, and materials that reflect the level of business you are building.
You leave with direction, assets, and a retail-ready foundation designed for founders who are serious about stockists, partnerships, and long-term product growth.
