Winter Merchandise Ideas for Brands.
Winter merchandise deserves its own place in a brand's annual calendar.
Christmas collections tend to disappear by the end of December, but winter continues well into March. Businesses have an opportunity to develop products suited to the colder months.
A winter collection can be sold through retail, included in guest programs or developed for a seasonal campaign.
For the Beverage Brand.
A beverage company could introduce a winter merchandise collection featuring insulated tumblers, branded glassware and a limited edition crewneck.
A seasonal drinks menu could also be accompanied by custom mugs, recipe cards or a branded tote.
The merchandise could be sold through the company's online shop, introduced at retail locations or included in a winter promotional campaign.
For the Beauty Brand.
A beauty brand could develop a winter collection featuring satin eye masks, cosmetic pouches, headbands and scented branded candles.
The products could complement an existing skincare line or introduce a seasonal retail assortment.
A limited edition beauty pouch paired with selected products could also become part of a winter gift set or customer promotion.
For the Boutique Airbnb.
A boutique Airbnb could introduce its own collection of branded blankets, ceramic mugs and canvas totes.
The products could be available for guests to purchase, while a signature scented candle or locally inspired welcome gift could be included with selected stays.
A small printed guest guide featuring local winter activities, dining recommendations and property information could accompany the collection.
Planning for Winter 2027.
Unlike Christmas merchandise, winter collections can remain relevant throughout the season.
Businesses planning their 2027 calendars can use January to introduce products that serve customers and guests during the colder months.
A small collection of useful, well-made merchandise can become part of a brand's retail assortment, promotional calendar or seasonal guest program.
COCOLILY STUDIO
A Merchandise Atelier for Brands.
For custom merchandise collections, visit COCOLILY STUDIO.
Conceptual mockups created for COCOLILY Studio.