The Brands We Bring Home.
Some brands stay with us because of something very simple. We brought a little piece of them home.
The tote bag from the florist that becomes the bag you use every Saturday.
The café mug you bought after spending an afternoon at your favorite table.
The pretty postcard tucked into an order that ends up on the refrigerator.
The little notebook from a workshop that becomes the place where you write down all your ideas.
These things become part of everyday life.
That is one of the reasons we love branded merchandise and print. A brand does not have to stop at the front door of a shop, café, hotel, studio, or event.
A customer can take it home.
They can use it again.
They can see it sitting on the kitchen counter a week later.
For a small business, this can be especially lovely. A branded tote can become part of someone's Saturday morning. A coffee cup can become part of their desk. A postcard can introduce your business to someone who has never heard of you.
The best pieces do not feel like advertisements.
They feel like something you wanted to keep.
This is where branded merchandise becomes much more interesting than putting a logo on a product and calling it a day.
Think about what your customer would actually want to carry.
What would they use?
What would they leave on their desk?
What might they give to a friend?
What would they be happy to have sitting in their kitchen?
Your brand can travel much further than your website.
Sometimes, it goes home in a tote bag.
For creative direction, design, print and branded merchandise, visit the Agency and Studio.
